Kerem Onen's Blog Articles

Localization’s Impact on the Conversion Rate

Speak your customer's language to boost your conversion rate.

What is App Localization, and How do You do it?

Since their inception, mobile devices have changed the way we spend our time. More than 5 billion people own a mobile device, approximately two-thirds of the world’s population. This number is expected to reach 95% by 2030. With such a proliferation of mobile devices, all app developers should take a serious look at their mobile app localization

Humans vs. Machines: Translation Industry Version

In the machines vs. humans race, Machine Translation is catching up with huge leaps forward while humans also advance in delivering faster-using tech tools, but apparently not fast enough. Read our article on Machines vs. Humans: Translation Industry version.

What is a Content Management System?

The Content Management System will actually enable you to create, update, modify, publish websites without any coding knowledge. If you want a website that performs well, you should probably use one. But how to pick the right one? What benefits will I get from a CMS? And what if I want to go international and localize my content? The answers to all these questions are in this article.

5 Translation Fails That Cost Millions

Bad translations may lead to huge compensations. This article is about translation errors in marketing, translation fails in advertising, and in particular 5 famous translation mistakes that cost millions.

Globalization vs. Internationalization

While businesses go global, as an obligation of their growth in today’s heavily connected world, they have to undertake structured steps, define strategies, adapt their products, their websites to the markets they are willing to conquer. The use of the right products go in pair with the use of the right language. Globalization and Internalization is a must for any localization strategy.

Localize Product Listings to Increase Sales on Amazon

Amazon saw an unprecedented rise in seller numbers, yet only some of them managed to grow beyond a mediocre workload. We take a dive in the ocean of digital marketing and try to explain one of the biggest factors behind their success: Content localization.